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Siyana Ivanova
Siyana Ivanova

21 Followers

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Published in Bootcamp

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On Design — From Trash to Magic, an Odyssey About the Power of Emotion in Design

Storytelling is an incredibly powerful tool. It doesn’t matter how complicated a concept, a well-crafted story will transform it into something digestible and often something that one can carry with them throughout life. Good stories stick. A few days ago, I wrote my first article on emotion in design, explained…

Design

5 min read

On design — From trash to magic, an odyssey about the power of emotion in design
On design — From trash to magic, an odyssey about the power of emotion in design
Design

5 min read


Mar 28, 2022

If I’m What I Wear, I’m a Cheap, Ignorant Environmental Disaster.

People often say things like your clothing says a lot about you and you are what you wear. And I always thought that in this case, I’m colorful, versatile, unexpected, and unique. …

Fashion

6 min read

If I’m What I Wear, I’m Cheap, Ignorant, Environmental Disaster.
If I’m What I Wear, I’m Cheap, Ignorant, Environmental Disaster.
Fashion

6 min read


Published in Bootcamp

·Apr 13, 2021

The ugly interfaces we all have to face

Why are we all surrounded by very bad design that hasn’t changed much since its birth? We all know that there are two kinds of UI’s, the ones meant for end-consumers, a.k.a. B2C interfaces, and the ones meant for other businesses, a.k.a B2B interfaces. …

Design

7 min read

The ugly interfaces we all have to face
The ugly interfaces we all have to face
Design

7 min read


Apr 7, 2021

On Design — There Are Two Types of Brands, But Only One Has a Future

In the last decennia, a lot of things have changed with the speed of… the Internet. And although terms like brand and branding are relatively new in human history, they have a mystical aura around them. What exactly is a brand? What is branding? Is it a color, a logo…

Branding

12 min read

On Design — There Are Two Types of Brands, But Only One Has a Future
On Design — There Are Two Types of Brands, But Only One Has a Future
Branding

12 min read


Mar 1, 2021

On Life — The Society that Chose Comfort & Convenience Over Happiness & Purpose

A short story — Once upon a time, there was a society. A society that took great pride in being modern and progressive. It was so savvy and contemporary, that it often forgot all together where it came from. Or where it needed to go. The society loved surrounding itself with objects made by…

Life

12 min read

On Life — The Society that Choose Comfort & Convenience Above Happiness & Purpose
On Life — The Society that Choose Comfort & Convenience Above Happiness & Purpose
Life

12 min read


Feb 24, 2021

On Design — People Have Changed, Brands Not So Much

Brands have become a ubiquitous entity in our lives. A study in 2007 stated that we are exposed to around 5.000 ads per day. That’s fourteen years ago. Guesses about the number of ads we see in recent days rest between 15.000 and 20.000. In this overly competitive overload on…

Design

7 min read

On Design — People Have Changed, Brands Not So Much
On Design — People Have Changed, Brands Not So Much
Design

7 min read


Feb 14, 2021

On Life — Can We Cure Cancer and Depression By Rethinking How We’re Looking at Those Diseases?

What can the history of human diseases teach us about their future? And are there lessons to be learned from new fields of psychology and century-old eastern philosophy in how to handle the growing numbers of chronic and mental illnesses? So many questions, so few answers. I want to kick…

Mind

19 min read

On Life — Can We Cure Cancer and Depression By Rethinking How We’re Looking at Those Diseases?
On Life — Can We Cure Cancer and Depression By Rethinking How We’re Looking at Those Diseases?
Mind

19 min read


Feb 8, 2021

On Design — The Birth of Designer A.I.s and the Death of Designers as We Know Them

Looking back at the last couple of years, with more of a birdview on how things went and are going, I have to say… we, the digital folks, have been digging our own graves for quite some time now. …

Tech

10 min read

On Design — The Birth of Designer A.I.s and the Death of Designers as We Know Them
On Design — The Birth of Designer A.I.s and the Death of Designers as We Know Them
Tech

10 min read


Feb 1, 2021

On Design — Why Are We Overcomplicating the Branding Process?

Ask 20 people what design means and you will get 30 answers. Ask them what branding means, and you will get 40. For some time now, design hasn’t been neither about simplicity, nor problem-solving, nor aesthetics. …

Branding

10 min read

On Design — Why Are We Overcomplicating the Branding Process?
On Design — Why Are We Overcomplicating the Branding Process?
Branding

10 min read


Jan 29, 2021

On Brands — the Good, the Bad & the Ugly. Tales from the Wild West(ern) Corporate Jungle

There are three kinds of brands really. The ones with a mission to bring positive change to the world (the good), the ones that have no idea what they’re doing (the bad), and the ones that feed on what’s going on in society like a parasite feeds on its host’s…

Brands

25 min read

On Brands — the Good, the Bad & the Ugly. Tales from the Wild West(ern) Corporate Jungle
On Brands — the Good, the Bad & the Ugly. Tales from the Wild West(ern) Corporate Jungle
Brands

25 min read

Siyana Ivanova

Siyana Ivanova

21 Followers

Commentating on life & design. Also freelancing at both— siyanaivanova.nl.

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