On Design — There Are Two Types of Brands, But Only One Has a Future

In the last decennia, a lot of things have changed with the speed of… the Internet. And although terms like brand and branding are relatively new in human history, they have a mystical aura around them. What exactly is a brand? What is branding? Is it a color, a logo, or a proposition? Is it the package, the product, the story, or the feeling?

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