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Siyana Ivanova
From Trash to Magic header image
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A short story



Header illustration containing the title and a giant pill
Header image by siyanaivanova.nl

The Birth of Designer A.Is and the Death of Designers as We Know Them — Illustrated cover with a computer brain of connection
Header image by siyanaivanova.nl

The Verdict

See… in recent years design has transformed businesses never imagined before. Art is death, so is poetry, and so is religion. But frameworks and Powerpoint presentations, tech, analytical & data stuff, social media, Medium articles on how to earn 10K a month doing nothing…


Why Are We Overcomplicating the Branding Process? — Header Image of a maze
Header image by siyanaivanova.nl

It’s not only branding we’re overcomplicating

Whereas art and science are hard, designing a webpage exactly like every other one or telling companies that they need to do what Airbnb or Uber is doing, is pretty easy. The aftermath? We ended up having…


Header image by siyanaivanova.nl

Header image by siyanaivanova.nl

The Big Reveal

See… extraterrestrial life has always fascinated me. My whole life I was pretty sure that life on this planet was not the only life in this Universe. But somehow I always thought that when the moment arrives that a government would announce the existence of ET, it…

Siyana Ivanova

Commentating on life & design. Also freelancing at both— siyanaivanova.nl.

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