PinnedSiyana IvanovainBootcampOn design — From trash to magic, an odyssey about the power of emotion in designForget the outdated thinking that functionality + advertisement will do the trick. People don’t like being tricked, they like magic. Right?Jan 18, 2021Jan 18, 2021
Siyana IvanovaIf I’m What I Wear, I’m Cheap, Ignorant, Environmental Disaster.After more than a year of wearing a legging and an oversized sweatshirt, I started looking at my overcrowded wardrobe with different eyes.Mar 28, 20221Mar 28, 20221
Siyana IvanovainBootcampThe ugly interfaces we all have to faceWhy are we all surrounded by very bad design that hasn’t changed much since its birth?Apr 13, 2021Apr 13, 2021
Siyana IvanovaOn Design — There Are Two Types of Brands, But Only One Has a FutureIn the last decennia, a lot of things have changed with the speed of the Internet.We ended up having two types of brands that rule our…Apr 7, 2021Apr 7, 2021
Siyana IvanovaOn Life — The Society that Choose Comfort & Convenience Above Happiness & PurposeA short story. Once upon a time, there was a society that took great pride in being modern and progressive.Mar 1, 2021Mar 1, 2021
Siyana IvanovaOn Design — People Have Changed, Brands Not So MuchBrands have become a ubiquitous entity in our lives. A study in 2007 stated that we are exposed to around 5.000 ads per day. That’s…Feb 24, 2021Feb 24, 2021
Siyana IvanovaOn Life — Can We Cure Cancer and Depression By Rethinking How We’re Looking at Those Diseases?What can the history of human diseases teach us about their future? And are there lessons to be learned from new fields of psychology and…Feb 14, 2021Feb 14, 2021
Siyana IvanovaOn Design — The Birth of Designer A.I.s and the Death of Designers as We Know ThemWe, the digital folks, have been digging our own graves for quite some time now. With the rise of A.Is, our jobs are disappearing one by…Feb 8, 2021Feb 8, 2021
Siyana IvanovaOn Design — Why Are We Overcomplicating the Branding Process?Design used to occupy the sweet spot between science and art, taking enough philosophy from both worlds, but now we’re overcomplicating itFeb 1, 2021Feb 1, 2021
Siyana IvanovaOn Brands — the Good, the Bad & the Ugly. Tales from the Wild West(ern) Corporate JungleThere are three kinds of brands really. The ones with a mission to bring positive change to the world (the good), the ones that have no…Jan 29, 2021Jan 29, 2021
